Successful product and business development, first edition
Auteur :
Giragosian, N.
Éditeur :
Taylor & Francis Inc
ISBN :
9780824767709
Date de publication :
1 nov. 1978
Dimensions :
28,0 x 21,0 cm
Poids :
750 g
Langue :
Anglais
Pays d'origine :
USA
This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.