Cosmetic claims substantiation
Auteur :
Aust, Louise
Éditeur :
Taylor & Francis Inc
ISBN :
9780824798550
Date de publication :
6 oct. 1997
Dimensions :
22,9 x 15,2 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
USA
Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. This book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, and the performance of deodorants.