Flower of capitalism: south korean advertising at a crossroads
Auteur :
Fedorenko, Olga
Éditeur :
University of Hawai'i Press
ISBN :
9780824893248
Date de publication :
30 avr. 2023
Dimensions :
22,9 x 15,2 cm
Poids :
363 g
Langue :
Anglais
Pays d'origine :
USA
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies.