Yield management: strategies for the service industries
Auteur :
Yeoman, Ian / McMahon, Una / Ingold, Anthony
Éditeur :
Cengage Learning EMEA
ISBN :
9780826448255
Date de publication :
15 févr. 2001
Dimensions :
2,5 x 16,7 x 23,8 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.