Consumer sensory testing for product development
Auteur :
Resurreccion, Anna V. A.
Éditeur :
Resurreccion, Anna V. A.
ISBN :
9780834212091
Date de publication :
30 juin 1998
Dimensions :
23,4 x 15,6 x 1,7 cm
Poids :
565 g
Format :
Laminated cover
Langue :
Anglais
Pays d'origine :
USA
Provides information on various aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. This work covers approaches including, qualitative consumer research methods, and simulated supermarket setting tests.