Tourism, technology and competitive strategies
Auteur :
Poon, Auliana
Éditeur :
CABI Publishing
ISBN :
9780851989501
Date de publication :
1 juin 1993
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970's, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.