Tourism smes, service quality and destination competitiveness
Éditeur :
CABI Publishing
ISBN :
9780851990118
Date de publication :
9 juin 2005
Dimensions :
24,4 x 17,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. This edited collection of international papers fully explores the dynamics SMEs.