Benchmarking in tourism and hospitality industries: the selection of benchmarking partners
Auteur :
Wöber, Karl
Éditeur :
CABI Publishing
ISBN :
9780851995533
Date de publication :
12 août 2002
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This comprehensive and unique work offers a methodological framework for answering key benchmarking questions, with world-wide coverage and usage. Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals.