Restoring tourism destinations in crisis: a strategic marketing approach
Auteur :
Beirman, David
Éditeur :
Beirman, David
ISBN :
9780851997292
Date de publication :
7 janv. 2003
Dimensions :
21,0 x 14,8 x 1,9 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyses the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.