Content machine, the: towards a theory of publishing from the printing press to the digital network
Auteur :
Bhaskar, Michael
Éditeur :
Anthem Press
ISBN :
9780857281111
Date de publication :
1 oct. 2013
Dimensions :
21,6 x 14,0 x 2,6 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
‘The Content Machine’ outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.