Marketing the group practice: practical methods for the health care practitioner
Auteur :
Winston, William
Éditeur :
Taylor & Francis Inc
ISBN :
9780866562645
Date de publication :
1 janv. 1983
Dimensions :
22,9 x 15,2 cm
Poids :
362 g
Langue :
Anglais
Pays d'origine :
USA
A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.