Pharmaceutical marketing: strategy and cases
Auteur :
Smith, Mickey C.
Éditeur :
Taylor & Francis Inc
ISBN :
9780866568616
Date de publication :
24 oct. 1991
Dimensions :
20,3 x 13,3 cm
Poids :
970 g
Langue :
Anglais
Pays d'origine :
USA
In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful marketing, pricing, and distributions strategies.