Marketing strategies for engineers
Auteur :
Snyder, J.G.
Éditeur :
Snyder, J.G.
ISBN :
9780872628595
Date de publication :
31 juil. 1993
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
USA
Part of the ""ASCE Engineering Management"" series, this title explains that the development of a successful marketing strategy takes a great deal of planning, while stressing the importance of dedicated client service and ethical conduct.