Managing today's public library: blueprint for change
Auteur :
Weingand, Darlene E.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780872878075
Date de publication :
15 mars 1994
Dimensions :
22,9 x 15,2 cm
Poids :
397 g
Langue :
Anglais
Pays d'origine :
USA
Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.