Business to business marketing management: a global perspective
Auteur :
Zimmerman, Alan / Blythe, Jim / Tzempelikos, Nektarios
Éditeur :
Taylor & Francis Ltd
ISBN :
9781003863137
Date de publication :
17 mars 2026
Dimensions :
24,6 x 17,4 cm
Poids :
960 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today. Comprehensive and readable, it is ideal for advanced undergraduate and postgraduate students.