International business: a critical approach
Auteur :
Becker-Ritterspach, Florian / Dörrenbächer, Christoph / Preuss, Lutz
Éditeur :
Cambridge University Press
ISBN :
9781009011914
Date de publication :
30 nov. 2026
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This accessible textbook critically explores how modern multinational enterprises operate, make strategic decisions, and shape global outcomes. Combining theory and practice, it supports students in international business, offering clear explanations, real-world examples, and tools to build analytical, ethical, and practice-oriented understanding.