Strategic entrepreneurship: building the wheel of scalable and sustainable business models
Auteur :
Zhang, Joanne Jin
Éditeur :
Cambridge University Press
ISBN :
9781009482936
Date de publication :
31 déc. 2026
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Utilising the author's innovative five-part 'wheel' framework, and supported by global case studies, discussion questions and 'how-to' guides, this textbook provides an accessible and practical guide to scalable and sustainable business model development for undergraduate and postgraduate students, MBAs, accelerators and aspiring entrepreneurs.