Cambridge handbook of nonmarket strategy in a global context
Éditeur :
Cambridge University Press
ISBN :
9781009678681
Date de publication :
31 déc. 2026
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A comprehensive 360-degree guide to nonmarket strategy. Supporting researchers, students, and practitioners, this essential handbook navigates global uncertainty, geopolitical tensions, and societal challenges such as ESG and AI, offering proactive solutions for managing corporate legitimacy in a volatile world.