High-energy retail: how technology and strategy are reshaping the consumer experience
Auteur :
MartÃnez-de-Albéniz, Victor
Éditeur :
Cambridge University Press
ISBN :
9781009778763
Date de publication :
30 nov. 2026
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Equips students, managers, and retail enthusiasts with a clear, engaging roadmap to today's retail revolution. Blending analytics, strategy, and compelling case studies, High-Energy Retail explains how leading retailers adapt, innovate, and thrive. A practical, research-based resource for anyone seeking to understand or teach the future of retail.