Mountain resort marketing and management
Auteur :
Solelhac, Armelle
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032064048
Date de publication :
29 janv. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
358 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry.