Reputation management and family business
Auteur :
Dacko-Pikiewicz, Zdzisława
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032127798
Date de publication :
31 mai 2023
Dimensions :
22,9 x 15,2 cm
Poids :
349 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.