African luxury branding: from soft power to queer futures
Auteur :
Iqani, Mehita
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032129624
Date de publication :
9 oct. 2024
Dimensions :
21,6 x 13,8 cm
Poids :
240 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.