Ethnic hospitality marketing: authenticity and quality constructions in the greek food industry
Auteur :
Chatzopoulou, Elena
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032130729
Date de publication :
9 oct. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
280 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received.