Sport, sponsorship and public health
Auteur :
Ireland, Robin
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032145198
Date de publication :
8 oct. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.