Sport marketing in a global environment: strategic perspectives
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032217949
Date de publication :
20 avr. 2022
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.