Strategic pricing and management accounting
Auteur :
Dugdale, David
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032224824
Date de publication :
11 nov. 2022
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.