Strategic pricing and management accounting
Auteur :
Dugdale, David
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032224848
Date de publication :
27 mai 2024
Dimensions :
23,4 x 15,6 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.