Consumer ethnocentrism, country of origin and marketing: food market in poland
Auteur :
Bryła, Paweł / Domański, Tomasz
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032269023
Date de publication :
27 mai 2024
Dimensions :
23,4 x 15,6 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.