Marketing strategy for museums: a practical guide
Auteur :
Lister, Christina
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032313153
Date de publication :
6 déc. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.