Professional football club management: leadership for commercial success
Auteur :
Van Kerckhoven, Simon
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032320656
Date de publication :
30 nov. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, the book explains how to take any club to the next level and increase brand value.