Lubricant marketing, selling, and key account management
Auteur :
Whitby, R. David
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032331478
Date de publication :
4 oct. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book fills a need for a guide on the important commercial aspects of the lubricants business, offering valuable insights from an industry veteran. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural, and aerospace, among others.