Equity crowdfunding in sports clubs: consumer-oriented strategic marketing
Auteur :
Kościółek, Szczepan
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032341170
Date de publication :
30 janv. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
299 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented.