Configuring the field of character and entertainment licensing: the licensing expo and other sites of ip management
Auteur :
Santo, Avi
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032342436
Date de publication :
9 oct. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.