Gastronomic tourism experiences and experiential marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032412849
Date de publication :
26 août 2024
Dimensions :
28,0 x 21,0 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers’ perspectives. It is essential read for undergraduate and postgraduate students of Tourism, Hospitality, Management, Consumer Behaviour.