Strategic communication and the 2022 australian federal election campaign: a brutal business
Auteur :
Mahoney, James
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032459608
Date de publication :
30 janv. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
335 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.