Communicasian: how asia's rise is shaping the future of communications, and how to plan for it
Auteur :
Stelling, Oliver
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032473345
Date de publication :
1 juin 2023
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.