Financial services marketing: a guide to principles and practice
Auteur :
Ennew, Christine / Waite, Nigel / Waite, RóisÃn
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032504636
Date de publication :
2 oct. 2024
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.