Introduction to quantitative research methods for marketing, an: tools and techniques using spss and r
Auteur :
Daryanto, Ahmad
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032525662
Date de publication :
3 juin 2025
Dimensions :
24,6 x 17,4 cm
Poids :
1070 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.