Public interest communications: strategy for changemakers
Auteur :
Christiano, Ann Searight / Bradbery, Angela
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032531915
Date de publication :
30 avr. 2025
Dimensions :
22,9 x 15,2 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive social change. It is ideal for students in various fields including advertising and marketing.