Persuasion: social influence and compliance gaining
Auteur :
Gass, Robert H. / Seiter, John S.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032562018
Date de publication :
1 nov. 2023
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.