Ephemeral retailing: pop-up stores in a postmodern consumption era
Auteur :
Boustani, Ghalia
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032570389
Date de publication :
31 mai 2023
Dimensions :
21,6 x 13,8 cm
Poids :
172 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.