Corporate advocacy: a strategic communications approach
Auteur :
Sterbenk, Yvette
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032595559
Date de publication :
17 nov. 2025
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text prepares readers to incorporate corporate advocacy into future communications roles in ethical, thoughtful, and strategic ways. It is an ideal text for advanced undergraduate or master's level in a corporate advocacy course or a supplementary text for various courses releated to public relations and strategic communication.