Alcoholic beverages
Auteur :
Cavanagh, John / Clairmonte, Frederick F.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032603766
Date de publication :
1 déc. 2023
Dimensions :
21,6 x 13,8 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.