Sports sponsorship and branding: global perspectives and emerging trends
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032603919
Date de publication :
6 mai 2025
Dimensions :
23,4 x 15,6 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.