Cross-cultural fashion marketing: ethnic fashion, diversity and inclusion
Auteur :
Singh, Satyendra
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032616711
Date de publication :
4 sept. 2025
Dimensions :
21,6 x 13,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural management and consumer culture.