Principles of strategic communication
Auteur :
Holtzhausen, Derina / Fullerton, Jami / Lewis, Bobbi Kay
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032626284
Date de publication :
31 oct. 2025
Dimensions :
25,4 x 17,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.