Shopping centre marketing: value creation and customer engagement
Auteur :
Krowicki, Piotr / Maciejewski, Grzegorz
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032690520
Date de publication :
26 févr. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.