Consumer behaviour in contemporary tourism research: a research companion
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032755465
Date de publication :
26 oct. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a comprehensive and contemporary exploration of consumer behaviour in tourism, offering interdisciplinary perspectives that connect theory, research, and real-world industry practices to support strategic decision-making and development of consumer-centric tourism.