Start-up and entrepreneurial communication: theoretical foundations and contemporary development
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032770734
Date de publication :
21 juin 2024
Dimensions :
25,4 x 17,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.