Persuasion: social influence and compliance gaining
Auteur :
Gass, Robert H. / Seiter, John S.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032819723
Date de publication :
27 févr. 2026
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising, and more.